For a long time neglected by the Brazilian government, the Nordeste (Northeast region of Brazil) is, on an international basis, still fairly unknown. However, Ceará, one of its states, has started attracting more visitors every year from across the Atlantic, drawn by its dreamy beaches and eternal summer climate, US and European tourists are starting to come and explore its delightful coast. Interestingly, the tourism sector is not the only one experiencing significant growth. From the beginning of the 2000s, successive Brazilian governments have emphasized development, and the state of Ceará, in particular, has thrived. Today, Ceará boasts one of the highest growth and investment rates in the country. This article will explore “Terra do Sol,” a rapidly developing state and a unique travel destination in Brazil with some of the most beautiful beaches in the world!
“Terra do Sol” A Tropical Land Where Life Is Good
Ceará, with its semi-arid climate typical of Northeast Brazil, benefits from particularly attractive weather conditions. Constant temperatures of around 27 °C (air and sea) all year long make it an exceptional tourist destination. The sunshine is constant for three-quarters of the year, with a short rainy season of about four months between February and the end of May. The state connects small, rustic fishing villages on dream beaches, far away from any crowds. Visitors usually navigate between them by 4×4 or buggy along the beach. One such town along the beaches southwest of Fortaleza is the beautiful Canoa Quebrada, with its charming ocher cliffs that famously seduced New Wave filmmakers in the 60s. On the other side of the capital, the coast leads to Jericoacoara, and then continues to the neighboring states of Piauí and Maranhão, passing unique natural sites such as the delta of Parnaíba and Lençóis Maranhenses. This off-the-beaten-track trip takes you from Fortaleza to São Luís.
With the trade winds blowing between July and November, the Fortaleza region is one of the best kitesurfing spots in the world. Many Europeans come to settle in the area to open “pousadas,” small local hotels. These accommodations often cater to kitesurfers, taking advantage of the excellent conditions for the sport.
A Major Economic State in Brazil
Ceará is a state of almost 149,000 km² (slightly larger than Montana) and houses 8 million inhabitants. The capital, Fortaleza, with 2.375 million inhabitants, is the fifth largest city in Brazil and is undergoing significant technological and economic development. In 2016, the airport received more than 5 million passengers, with direct links to major international cities such as Lisbon (6h30), Frankfurt (8h), Milan (8h), and the newly added Amsterdam (9h). Additionally, 11,000 km of roads run through the vast terrain of Ceará. As the gateway to Brazil from Europe, the port of Pecém is the closest to the Old Continent and the largest exporter of fruit in the country. It is also the gateway for submarine cables on the global Internet network. Pecém’s iron and steel complex is the largest and most modern in Brazil, representing an investment of more than 6 billion dollars, making it one of the leading industries in the Northeast of Brazil. On the food production front, Ceará is Brazil’s largest producer of cashew nuts, lobster, and shrimp, and the third largest producer of tilapia. The state’s agricultural sector is thriving, supported by its favorable climate and innovative farming techniques. Focused on the future and sustainable development, Ceará takes advantage of sunny conditions and favorable winds. The state is home to 56 wind farms and numerous photovoltaic panels with a capacity of 270 MW, demonstrating its commitment to renewable energy. Ceará also benefits from an infrastructure in perpetual modernization, boasting the best public health system in the country. Moreover, the state is home to many research centers and advanced universities, contributing to its reputation as a hub for education and innovation.
Tourist Attractions and Natural Wonders
Ceará is renowned for its stunning beaches, with crystal-clear waters and pristine sands. Jericoacoara, often referred to simply as “Jeri,” is one of the most famous beach destinations in Brazil. It offers a laid-back atmosphere, incredible sunsets, and excellent opportunities for water sports such as windsurfing and kitesurfing. The area is also known for its vibrant nightlife, with beachside bars and restaurants offering delicious local cuisine and live music. Canoa Quebrada, with its dramatic cliffs and relaxed vibe, is another must-visit destination. The town is famous for its crescent moon and star symbol, which can be seen carved into the cliffs. Visitors can enjoy activities such as dune buggy rides, horseback riding, and exploring the local artisan shops. Further inland, the Chapada do Araripe is a stunning natural reserve that offers hiking, birdwatching, and breathtaking views. The region’s unique flora and fauna make it a paradise for nature lovers and adventure seekers.
Cultural Riches of Ceará
Ceará is not only a haven for natural beauty but also a treasure trove of cultural experiences. The state has a rich cultural heritage, with influences from Indigenous, African, and European traditions. This cultural melting pot is reflected in the local music, dance, festivals, and cuisine. The city of Fortaleza hosts numerous cultural events throughout the year, including the popular Fortaleza Carnival, which features vibrant parades, colorful costumes, and lively music. The Dragão do Mar Center of Art and Culture is a cultural hub in the city, offering museums, galleries, theaters, and cinemas. It is a great place to explore the local art scene and learn more about the history and culture of Ceará.
Economic Growth and Investment Opportunities
Ceará’s economic growth is driven by diverse sectors, including agriculture, industry, services, and tourism. The state government has implemented various initiatives to attract investment and promote sustainable development. These efforts have resulted in significant improvements in infrastructure, education, healthcare, and public services. The state’s strategic location, with easy access to both national and international markets, makes it an attractive destination for investors. The Pecém Industrial and Port Complex, with its advanced infrastructure and logistical capabilities, is a key driver of economic activity in the region. The complex supports various industries, including steel, energy, logistics, and agribusiness.
Renewable Energy and Sustainability in Ceará
Ceará is a leader in renewable energy in Brazil, leveraging its sunny climate and strong winds to generate clean energy. The state has made substantial investments in wind and solar power, contributing to Brazil’s efforts to reduce its carbon footprint and promote sustainable development. The wind farms and photovoltaic panels scattered across the state not only provide clean energy but also create jobs and stimulate local economies. This focus on renewable energy positions Ceará as a model for other regions seeking to transition to more sustainable energy sources.
Culinary Delights
The culinary scene in Ceará is as diverse and vibrant as its culture. The state’s cuisine is a fusion of Indigenous, African, and Portuguese influences, resulting in a rich tapestry of flavors and dishes. Seafood is a staple in Ceará, with fresh fish, shrimp, lobster, and crab featured prominently in local recipes. One must-try dish is “moqueca cearense,” a delicious fish stew made with coconut milk, tomatoes, onions, and peppers. Another popular dish is “carne de sol,” sun-dried beef typically served with cassava or rice. For dessert, “rapadura,” a sweet made from unrefined sugar cane, is a local favorite.
For a holiday stay or for those seeking a young and expanding region for investment, Ceará is a seductive and welcoming land that offers all the dynamism of the Brazil of yesterday, today, and tomorrow. With its beautiful beaches, vibrant culture, strong economy, and commitment to sustainability, Ceará is truly the new El Dorado of Brazil. Whether you are looking to relax on pristine beaches, explore rich cultural heritage, invest in a thriving economy, or experience the vibrant local lifestyle, Ceará has something for everyone. Discover the magic of “Terra do Sol” and let its charm captivate you.
